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What Is Real Estate Business Coaching, And Why You Need It

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While many real estate franchise offices have in-house training programs for new agents, they can only teach you so much. In fact, did you know that 90 percent of the deals in real estate are closed by just ten percent of the agents? If you want to be a top producer and make a healthy living as a real estate agent, you need real estate business coaching. 

What is real estate business coaching?

Real estate business coaching takes over where your real estate training left off. This coaching will help you learn to market yourself and become an excellent real estate agent.

What can a real estate business coach help you with?

A real estate business coaching service can help you do many things, including: 

  • Accountability. In real estate, you are your own boss. No one tells you what time to be at the office or how many hours to work. You have to want it. A business coach can hold you accountable. 
  • Sales goals. It's all about the money. A real estate business coach can help you set annual goals for deals closed as well as meet with you regularly to achieve make sure you achieve them. 
  • Business planning. While sales are important, there is more to be a top producer. You need an overall business plan that involves goals for cold-calling, social media, education, and team-building, in addition to sales goals. 

A real estate business coach is like hiring someone to permanently be on your own personal team. Their main goal is to help you succeed. 

Why do most real estate agents fail?

Real estate agents fail for a variety of reasons, but the main one is a lack of structure and planning. For many people, suddenly working without a time clock or a set schedule is too freeing. They need systems and procedures in place that will help them succeed. A real estate business coach can help create structure and define goals as well as design a system for identifying when goals are being reached. 

Is real estate coaching worth the investment?

The cost of real estate business coaching packages can vary widely depending on whether you choose one-on-one coaching, a group package, or a self-paced, online course. If you want to become a top producer, however, it is worth the investment. 

Your initial real estate training will teach about the real estate business, but real estate business coaching will help you make it a lucrative business.